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BUSINESS - MARKETING

Associate in Science and Certificate of Achievement


The Marketing Department at El Camino College offers a variety of courses for students pursuing a career in marketing, management, sales, advertising, communications, and public relations and a variety of other fields in the business world.

Students will learn the skills and techniques needed for successful careers in marketing, which connects a company or non-profit group to specific consumer groups. Through the department’s courses, students will study target marketing, product development, customer needs, advertising, basic accounting, and communications.

Marketing careers include positions in sales, product development, management, research, retail, advertising, and distribution. Marketing professionals not only work in the business setting, but their services are also needed in areas such as health care, government, colleges and universities, museums, and the armed forces. According to several research studies, marketing positions are also the fastest way to landing top management jobs.

With the information industry growing at breakneck speed, there is a great demand for marketing professionals who can help businesses develop strategies to convey their messages efficiently.

Degree Programs

The Marketing major for the Associate in Science Degree provides students with a broad foundation to pursue many careers in marketing. Students can earn a degree in marketing after completing 60 semester units, including the General Education requirements listed in the El Camino College Catalog. For more information, click here.

Major requirements include:

  • Financial Accounting or Accounting for Small Business
  • Advertising or Small Business Management
  • Personal Selling
  • Marketing
  • Human Relations in Business
  • Introduction to Business
  • Effective English for Business or Written Business Communications
  • Oral Business Communications
  • Contracts, Sales and Commercial Paper

Recommended Electives

  • Personal Finance
  • International Aspects of Business
  • Business Management
  • Personnel Management
  • Cooperative Career Education
  • Introduction to Computers

Certificate Programs

A Certificate of Achievement will be granted upon completion of the required courses and a minimum of 12 units must be completed at El Camino College. Students who anticipate employment with large businesses are advised to take Business 12. Those interested in smaller enterprises should complete Business 24. For more information, click here.

Courses include:

  • Financial Accounting or Accounting for Small Business
  • Advertising or Small Business Management  
  • Personal Selling
  • Marketing           
  • Human Relations in Business           
  • Introduction to Business           
  • Effective English for Business or Written Business Communications            
  • Oral Business Communications           
  • Contracts, Sales and Commercial Paper

Career Paths

There are many career options available to individuals with training in marketing. Sample career options in various marketing fields include:

Advertising

  • Account Coordinator/Executive
  • TV/Radio Production Coordinator
  • TV/Radio Producer
  • Copywriter
  • Art Director
  • Creative Director
  • Media Assistant
  • Media Planner
  • Media Buyer

Direct Marketing

  • Catalog Circulation Coordinator
  • Marketing Director
  • Creative Director
  • Copywriter
  • Database Manager
  • Telemarketing Representative
  • Customer Service Associate
  • Market Research Coordinator

Market Research

  • Information Analyst
  • Coding Manager
  • Project Manager/Director
  • Statistics Manager
  • Computer Programmer
  • Research Associate/Director

Public Relations

  • Public Relations Manager/Director
  • Account Associate/Executive
  • Copywriter
  • Photographer
  • Graphic Artist

Retail

  • Department Store Associate/Manager
  • Chain Store Manager
  • Merchandise Buyer
  • Division Manager/Executive

Sales

  • Manufacturer Representative
  • Pharmaceutical Sales Associate
  • Field Sales
  • Technical Sales Manager


Contact Information:

Lavonné Plum
Administrative Assistant II
Business Division
(310) 660-3770  
lplum@elcamino.edu

El Camino College Gainful Employment Disclosure Statement 2012-13 - Marketing

El Camino College Gainful Employment Disclosure Statement 2012-13 - Retail Management (WAFC)

 Last Published 2/4/14