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COURSES OFFERED

Business 12
Advertising

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84 and eligibility for English A
Credit, degree applicable
Transfer CSU

In this course, students will study how to create effective and compelling advertising campaigns through print, broadcast, and electronic media. Topics to be covered include the branding, message creation, and media placement. Also emphasized are the concepts of ethics, social responsibility, and consumer benefits. 

 

Business 14
Marketing

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84 and eligibility for English A
Credit, degree applicable
Transfer CSU

This course is an introduction to marketing principles and explores marketing concepts and strategies. Topics include market analysis, planning, product development, marketing mix, and media decisions. Electronic marketing and the environmental factors of marketing including social, ethical, and legal considerations are also studied.

Note: Letter grade or pass/no pass option. 

 

Business 17

Personal Finance

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84 and eligibility for English A
Credit, degree applicable
Transfer CSU

In this course, students will learn how to develop personal financial goals and how to use financial planning to help achieve life goals. Students will learn budgeting, planning for the financial future, and how to incorporate investment choices such as stocks, real estate, bonds, and mutual funds. Students will examine how personal financial management can affect physiological and psychological well-being and the impact financial management and decisions have on individuals and families.

Note: Letter grade or pass/no pass option.
 

 

Business 22
Human Relations in Organizations

3 units; 3 hours lecture
Recommended Preparation: English 82 and English B
Credit, degree applicable
Transfer CSU

This course covers the major themes of human relations in organizations and the workplace from a psychological, sociological, and physiological perspective. Students will develop critical thinking and ethical reasoning skills as students apply behavior science theories and principles. Topics include values, perception, motivation, conflict management, teamwork, and leadership.

 

Business 24
Small Business Entrepreneurship

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84 and eligibility for English A
Credit, degree applicable
Transfer CSU

This course provides students with the ability to identify opportunities and develop them into viable small businesses or non-profit organizations. Students will focus on building the entrepreneurial skills needed to initiate and manage a small business or small organization. Areas of concentration include product development, acquiring financing, drafting a business plan, advertising, accounting, legal forms of organizations, and strategic planning. 

Note: Letter grade or pass/no pass option.
 

 

Business 25
Introduction to Business

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84
Credit, degree applicable
Transfer CSU, UC

This course is a survey of organization and management factors influencing the establishment, location, and operation of businesses. This course emphasizes the functional area of accounting as well as the legal framework within which business activities are conducted. The course also emphasizes the principles of Total Quality Management (TQM) in a multicultural and globalized environment.

Note: Letter grade or pass/no pass option.
 

 

Business 27
Effective English for Business

3 units; 3 hours lecture
Prerequisite: eligibility for English 1A
Credit, degree applicable
Transfer CSU

This course is a study of written English skills that are critical to communicate successfully in a business environment. Focus is placed on English grammar, usage, and sentence structure.

 

Business 28
Written Business Communications

3 units; 3 hours lecture
Prerequisite: English 1A with a minimum grade of C
Credit, degree applicable
Transfer CSU

In this course, students will study the theory and practice of functional writing to give them an understanding of the human relations aspects of communication, to help develop logical patterns of organizing ideas, and to aid in achieving clear, concise expression. Practice in writing various types of business letters and reports will be emphasized throughout the course.

 

Business 29
Oral Business Communications

3 units; 3 hours lecture
Recommended Preparation: English B
Credit, degree applicable
Transfer CSU

In this course, students will learn the principles of effective speaking in business situations. Interviews, conferences, briefings, and group discussions will be covered. Techniques of research, preparation, presentation, and evaluation are emphasized.

Note: Business 29 is the same course as Supervision 27.

 

Last Published 8/1/17